Part Two of a Four Part Mini-Series
If you missed the intro, you can start with Part One: Two Tools That Fix the Hardest Part of Writing Content
If you've ever found yourself needing to add content to your website, or maybe a newsletter, an outreach email, a social media post or any kind of written content really; it's going to be much more effective if you know not just what you're saying, but also who you're saying it to.
That's exactly what Find Your Hook does for you.
What to Write About?
Getting started can often be the hardest part. Even before you have that blank page and blinking cursor staring at you, there's that question: "What Do I write about?"
Maybe try Google Trends… "Oh, it's already asking me what to search for, but I don't know yet…"
"OK, let's see what's trending now… right; football, flash floods and a music festival is being cancelled. Brilliant! That'll really help me find new customers for my window cleaning service, or help me find new ways to sell my hand-crafted ceramic mugs."
"There's got to be a template somewhere… Oh right, here's one. All I need are 17 amazing strategies to come up with, the problem my reader has, and the benefit my reader will get from my post, then I can fill in the template."
"But I've only got vague ideas, I can't use a template with vague ideas!"
Imagine This…
What if you had a tool that took a couple of vague ideas and said "I think these might be the people you need to talk to, they have these kinds of problems, they probably search for these things, and here is exactly the kind of thing you need to say to them, and why"?
That's what Find Your Hook does.
What You Actually Need: A Clear Hook
Your hook is a very specific angle or entry point. It's not a vague trending topic. Someone, somewhere has a problem that your service or product fixes. You need to tell them that and you need to let search engines know that you can tell them that.
That's also what Find Your Hook does.
Here’s What That Looks Like in Action
For me, one of the hardest and earliest questions in this kind of process has always been "Who is your target market?"
Even if I know who they are in broad terms, the actual hard definition has always been difficult to really pin down in a meaningful way. (I've made other tools to do that), but Find Your Hook will help you.
Here's an example exchange after telling Find Your Hook that I want to write a blog post.
Find Your Hook: What is the blog post about, and who is your target audience?
You can keep it short — for example: “freelance design tips for new graduates” or “AI tools for busy HR managers.”
Me: "It's about air conditioners but I'm not that clear about my audience."
Find Your Hook: "No problem — let's simplify.
Would you say your blog is meant to help:
Homeowners choosing or maintaining an AC unit?
Renters trying to stay cool affordably?
Business owners managing cooling for offices or retail?
DIYers who want technical tips and fixes?
Or something else entirely?
You can pick one or combine a couple — whatever fits best."
Continuing on for this example, I chose option 2: Renters, and here's what it gave me next:
Tool Output: Starter Mode
A basic run to help you get your first idea mapped out.
Renters seeking cooling solutions for flats, bedsits, or shared homes. They often face restrictions on permanent installations, care about energy efficiency, and want options that are affordable, easy to install, and removable. Comfort matters, but so does not upsetting the landlord.
Right from the start, the tool helps and guides you along the way. Give it vague ideas and it will help you narrow down your options, getting you from "I'm not sure what to say" to: "I'm going to say this, and I'm going to say it to these people, for this reason."
Want to go deeper? Just ask for Expert Mode and you'll get this:
Tool Output: Expert Mode
A deeper dive for building out topic clusters, long-tail SEO, and internal links.
This is where the tool stops being just helpful and starts acting like a strategist.
I asked for more. It didn’t hesitate.
Welcome to Expert Mode — let’s level up your content strategy.
Since you're targeting renters seeking air conditioning options, here’s an advanced content plan built around topic clusters, internal linking, and long-tail authority.
Topic Cluster Strategy
Core Pillar Page “Air Conditioning for Renters: The Complete Guide to Staying Cool Without Breaking the Lease”— Evergreen content ~2,000–3,000 words covering types of ACs, installation rules, noise, energy usage, and landlord tips.
Cluster Pages (link internally to and from pillar)
- “Best Portable AC Units for UK Flats (2025 Buying Guide)”
- “Can You Install an Air Conditioner in a Rental? UK Legal Guide”
- “Cooling a Windowless Room: 6 Smart Solutions for Renters”
- “Air Coolers vs Portable Air Conditioners: What’s Better for Small Spaces?”
- “Top 5 Quietest ACs That Won’t Wake the Neighbours”
Coming Up in Part Three: From Hook to Map
You can keep digging deeper, or just pick a hook that you like and go straight to Message Map to start planning your content structure.
This is what we'll be doing in Part Three of this mini-series where I'll show you how Message Map takes your Hook and Audience to give you a structured outline ready for you to start writing.
Read Part Three here.